At Digital Buzz Marketing, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, or engage with our services. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Information We Collect
We may collect and process the following types of personal data about you:

Contact Information: Name, email address, phone number, company name, and website URL.
Technical Information: IP address and cookies.
Usage Information: Information about how you use our website, services, and engagement with content.
Cookies and Analytics: Data collected via cookies for analytics (GA4) and marketing purposes.
We do not collect sensitive personal data such as health information or financial details.

2. How We Collect Your Data
We collect personal data in the following ways:

Direct Interactions: When you fill out forms on our website (e.g., contact forms, newsletter subscriptions, webinar sign-ups).
Automated Technologies: When you interact with our website, we automatically collect technical information via cookies and analytics tools.
3. Purpose and Legal Basis for Data Collection
We use your personal data for the following purposes:

Marketing and Communication: To provide information about our services, respond to inquiries, and send promotional materials.
Retargeting and Email Marketing: To retarget website visitors with relevant advertisements and follow up on sales leads.
Service Improvement: To analyse how our users interact with our website and improve user experience.
Legal Basis: By submitting your information, you express legitimate interest in being contacted by us, which serves as our legal basis for processing your data.

4. Data Sharing and Third Parties
We do not share your personal data with any third parties except for storing it in our internal CRM. We do not transfer your personal data outside the European Economic Area (EEA).

5. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. The criteria used to determine our retention period includes:

Legal Requirements: We are required by law to retain certain basic information about our customers for six years after they cease being customers for tax purposes.
Anonymisation: In some cases, we may anonymise your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
You have the right to request the deletion of your personal data under certain circumstances (see Section 7).

6. Your Rights Under GDPR
Under GDPR, you have the following rights:

Right to Access: You have the right to request access to your personal data.
Right to Rectification: You have the right to request correction of inaccurate or incomplete data.
Right to Erasure: You have the right to request deletion of your personal data.
Right to Restrict Processing: You have the right to request the restriction of your personal data processing.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
Right to Object: You have the right to object to the processing of your personal data.
To exercise these rights, please contact us via our contact form or email us at info@digitalbuzzmarketing.co.uk

7. Cookies and Tracking Technologies
Our website uses cookies to enhance user experience, analyse site traffic, and provide targeted advertisements. The types of cookies we use include:

Essential Cookies: Necessary for the basic functionality of the website.
Analytics Cookies: Used for website analytics and performance tracking.
Marketing Cookies: Used for retargeting and delivering targeted advertisements.
You can manage your cookie preferences via the pop-up banner on our website.

8. Security Measures
We employ appropriate security measures to protect your personal data, including:

Access Control: Access to personal data is restricted to only two senior team members.
9. Children’s Data
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children under 16.

10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website, and where appropriate, notified to you via email. Please check back frequently to see any updates or changes to our Privacy Policy.

11. Automated Decision-Making
We do not use any form of automated decision-making, including profiling, that has a significant impact on users.

12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact our Data Protection Officer, Susan Hench, at info@digitalbuzzmarketing.co.uk.